Market analysts are of the opinion that such a CRM is needed by the retail industry that will help offer 360 degree view of each and every client in all channels, offering an insight required to offer better and improved personalized service, enhance client loyalty and boost the revenue level significantly.
Successful execution of marketing initiatives across different and varied channels
Using a top class CRM tool for delivering a centralized retail solution will help you to judge and also reward the clients in a better way either via a store or channel. With the help of a single data repository for the complete organization, it becomes possible to keep a track and also easily segment clients to offer personalized retail marketing initiatives and also develops offers, aim at tapping segmented groups to boost repeat business opportunities and also raise average sale size and provide instant promotions to the profitable clients.
With the help of retail CRM and marketing tool, it becomes possible for companies to –
- Attain single view of a client across different channels and also ensuring detail accuracy at the same time.
- Segmentation and management of client lists and creating aimed offers.
- Offering scope for cross sell and also up sell suggestions.
- Easy viewing of performance of varied sales and campaign using the dashboards.
- Management of mobile, search engines and also affiliate marketing initiatives.
- Monitoring the sales initiative from all places with mobile accessibility
Looking forward to strong, integrated CRM and marketing initiatives
Fully integrated across multiple channels and also leveraging a single data repository, an effective CRM for the retail industry will help deliver the much needed functionality needed for ensuring top class client experience. Developing and also executing aimed, personalized email campaigns within the CRM. With the help of closed loop marketing initiatives, one will be able to see revenues, prices and also ROI for all the campaigns in real time and also manage paid, online search and affiliate marketing within the same retail business system.