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Manufacturing industry using sales CRM solution to strengthen sales and services offering

6/12/2014

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Manufacturers across the globe are of the opinion that the effectiveness of sales, marketing and service departments has the potential to either make them a winner or break them in the present global economic conditions. This is one of the reasons many of the manufacturing sector players are slowly but steadily turning to sales CRM solutions to offer the much needed competitive edge.

Most of the manufacturing sector enterprises are using sales CRM solutions as it provide a holistic view of the difficult client information and interactions along with effective integration with the legacy systems. Growing count of manufacturing enterprises are turning to sales CRM tool due to below mentioned reasons

-  Better client experience and effectiveness of services
Centralization of client information proves helpful for the client service representatives resolving the issues in a quicker fashion. With an efficient sales CRM solution, the sales representatives are able to view the client information in a faster way.

If more clients are happy with your services, it proves that the client servicing is up to the mark and also quick. It also means the customer representatives are able to locate the up to date, integrated information with the help of quicker data entry along with efficient routing of customer information calls.

-  Mobile access to information
Quickly accessing information from anywhere, anytime apart from offering user friendly interface.

- Improvement in client productivity
An efficient sales CRM solution can increase the self service functionality of the sales team as they are able to process the client case faster which again focuses on the enhanced productivity level.

Some of the key advantages of using sales CRM solutions are –

-  Increase in ROI of sales team.

-  Significant jump in customer retention along with revenue generated by each customer service representative.

-  Rise in lead follow-up activity.

-  Heightened customer satisfaction level.

-  Decline in accessing the client data.

-  Fall in the time needed to develop mass mailings.

Since the manufacturing establishments are continuing to witness rising client turnover along with jumping costs for bringing on board new clients, they are eyeing for solutions like sales CRM that has the potential to support the sales cycle and serve the clients better without hampering the basic operations.

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    Author

    Songbedna Bauri is working as a Marketing Automation Expert at BeetleRim Technologies. Their Sales CRM ‘LeadPrime’ enjoys good reputation among the clients. Feel free to contact us at www.leadprime.com if you are interested to know more about this software.

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