- Simplicity of usage
Selecting a CRM that is complicated in its usage can be a big turn off. Most companies would abandon such a CRM that is not easy to use. A CRM should be easy in navigation from one section to other, apart from easy in feeding customer details.
- Social integration
As most marketing teams would consistently review people’s social networking profiles to find more information about them, hence selecting such a CRM that can be easily integrated with LinkedIn, Twitter, Google+, and Facebook is an absolute must. The social integration will help in ensuring that maintaining connection can be done within few minutes.
- Clearer sales opportunities
It becomes easy to let the sales opportunities do not work properly if they do not easily tracked. A good CRM tells what can be offered to the present customer and keep a close watch on it until it is closed. When a company has a sales team, this is a very important feature.
- Integration with marketing tools
Nobody wants to waste time entering information into a CRM and email marketing system? It is always preferred to go for a tool that offers option to create marketing campaigns in a jiffy and also allows sending of marketing campaigns with least efforts.
- Improving sales figures
Every company wants to spend time and money in software, which is able to display results. Companies want to have an edge over their competitors and want to attract more clients.
- Close functioning with the company’s tasks
When you are interacting with a customer on the phone, you get a task list which needs to be complete. It is always a better to assign these tasks from the CRM tool instead of using verbal communication or other tool.
- Strengthening of business
In initial stages of a business, the clientele base can be counted but with growth, better methods will be needed to keep tab of the customer information. A CRM has the potential to monitor the functioning of 10 or 10,000 contacts. It ensures that all contacts are given equal importance.
- Helps in offering stellar client service
When you have more information about a client, it becomes easy to serve them better. When the client servicing team is able to check the complete history of a client, it becomes easy to solve their problems.
- Creating links to emails
Do you often look for a specific mail and not able to find it? This is where a CRM comes handy as it helps in creating automatic links to any email correspondence carried out with a client. A CRM will ensure that finding a particular conversation becomes hassle free and quick.
- Consistent innovation
Companies using a CRM constantly innovate in their day to day functioning and also unveiling of impressive features.
As the CRM domain is offering multiple options to the users, it is always a good idea to choose the one that is able to meet and also answer all your business requirements effectively.