It is believed that the jump in client-driven healthcare and rise in client demand for precise and on time customer service processes are pushing many healthcare organizations/enterprises to increase their focus on business software systems like sales CRM that will help them streamlining of processes and also maximize the client satisfaction levels. Moreover, it is increasingly becoming rampant that various healthcare firms are realizing that the old ways of carrying out business no longer drive the revenue stream and boost profit margins.
As per a recent study, the CRM market for healthcare industry in countries such as Germany, France, UK and US, will be witnessing a rise of approximately 9% while 3% growth rate can be recorded for sales CRM tool in different other verticals. Another study also proves that ERP software applications in the healthcare industry will be attaining 7% along with ERP market’s 2% growth in the varied other verticals. These studies throw light on the growing acceptance of these solutions by the various industries.
As we move forward to track the acceptance of sales CRM solutions in healthcare industry, one can notice that patients pay a lot of attention to the client service in this particular sector. Research proves that one in four has changed or was planning to change doctors or change hospitals/ clinics due to the negative client service experiences. Over half of patients selected hospitals and clinics when they feel that employees were able to realize their need. This is one of the major reasons why many of the healthcare providers are fast losing out on business.
This is where a solution like sales CRM can play a handy role as one of the central components of sales CRM solution are the integration of patient records and use of electronic records with the aim to bring considerable improvement in check in process and patient care.
Hence, using such a tool can offer plenty of benefits for the healthcare industry =
- Centralized management of the different points of sales.
- Easy management of prospective customers.
- Organization of campaigns/ initiatives for the potential clients.
- Meeting coordination for the field representatives.
- Management of teams and also sales centers which helps in the measurement of effectiveness and targets.
As more hospitals are increasingly becoming competitive in nature, bringing changes from mass advertising to direct marketing, it becomes all the more essential to go for a CRM solution that will help service their clients better and also enhance productivity.