Everybody knows those salespersons are hired to sell, not to indulge in data entry and reports with a system. Many sales executives have often complained that making reports are one of the most frustrating parts of their jobs. There are series of lead management adoption challenges that stop many sales driven company to go for sales CRM solutions.
As per a recent study which focused on the struggles to a successful sales CRM implementation, around 30% of the problems were due to user adoption. It is often found that winning over the non-believers can be a very difficult task; hence it leads to all sorts of implementation hurdles. Mostly, the performance of sales CRM software is hampered due to its poor implementation and management. But, the good news is that both these problems can be sorted out.
Here are few tips along with the best practices needed for the elimination of sales CRM adoption challenges and receiving full support from the sales representatives. These tips will make your sales officials love and also use it regularly.
- Offering 100% customer support services
The success of a sales CRM solution starts with 100%, round the clock customer support. In other words, it means that the sales official should be fully aware about the functioning of the sales CRM tool. And to attain this target, the sales team should be given both technical and manual help as and when required.
A successful sales CRM solution should be deep rooted in the corporate culture and its usage should be made complete essential.
- Appointing an administrator
An administrator usually has the complete power in regard to the functioning of the sales CRM tool. The administrator also has the power to work with others along with the complete understanding of the system. An administrator only has the capability to make the sales CRM solution more rewarding.
- Stressing on important reports
Although, these days quite a few sales CRM service providers are offering mind boggling features but one should not forget it that its basic purpose is to play the role of a database that should have the ability to do follow ups on leads and also generate important reports.
When we talk about reports, it should focus on essential sales related information like recent activities, new opportunities, lost sales, etc.
- Availability of smartphone apps
The smartphone apps availability can help in the manual entry of data from anywhere, anytime. Moreover, the presence of information collecting tools will help the sales reps to capture significant images like the business cards of the customers along with instant sharing of files across different platforms, which will later help in the seamless partnership on documents between customers and sales team both.
Getting rid of the sales CRM solution challenges and then enhancing the buy-in comes to one question – how is it going to help? After you have successfully answered this question, the productivity level will automatically get boosted.