Go for some proper research
Before the event kicks off, prepare a complete list of people who will be attending the event. In your CRM tool, it is essential to maintain the contact record for every attendee and also enter all the necessary details that you have. It is essential to select such a CRM that will be in a position to collect and also organize details about people via their online footprint.
It is important to decide on few goals for the event such as what do you aim to learn? With whom do you aim to connect? What are the accomplishments you are aiming to achieve?
Quickly connecting with the important attendees
When you are using a CRM tool for an event, one must explore the option of connecting with some of the most important players like speakers or presenters before the event starts.
Market experts are of the opinion event organizers or the people attending the events can bag huge benefits from getting in touch with people in advance. It is also suggested that creating connection on social media by sharing of content or providing essential feedback. After connecting with someone quite a few times, one can propose meeting or demanding extra input to improve the event.
Before the event kicks off, one should have few created lists that will prove helpful in identifying and also categorizing the people who will be attending. It will also help in organizing and also deciding how to connect in the best possible manner and also create follow up with people after the event gets over.
Keep questions ready at the event
If you are looking to get positive responses from people, it is essential that questions are asked while the information is still fresh in minds. There are ways of collecting the details you are eyeing to bag. But, if you enquire people about the feedback at the spot, the chances of getting a response and also receiving right details are high.
Increasing the possibility of automating
Automating the complete process as far as possible will increase the chances of receiving a feedback. Set up contacts for the attendees in the CRM tool before the event kicks off. When people answer all your questions at the event, it becomes possible to collect that information after the event gets over.
Keeping it short
When you ask the attendees to answer your questions at the event, try and getting maximum information possible. Never expect them to answer your hour long queries and surveys. Hence, it is important to prioritize the details you aim to get from people and then ask them only the important ones. It will become possible to get more details when you connect with these people after the event.
Look for ‘who’ and ‘why’
What type of details are you eyeing to collect? It will mainly depend on your goals. But there are certain details which one must bag – who are the attendees and what was their motive of attending the event. It means that bagging some basic background details such as designation, job functions, etc.
Make proper use of mobile technology
Most people want to record the attendees’ response in a specific event by using their mobile devices. As most people carry their phones, it helps in simplifying the process.
Monitoring the attendee activity
One of the most popular ways for event organizers of collecting details is by using badges that can be scanned by attendees
Tracking social media
One of the other tools for tracking the feedback and understanding the attendees is social media. By simply browsing through the posts under the event hashtag, it is possible to know more about the event. It will also help know more basic details that will create future connections.
Quickly add details to contact records
It is absolutely must to ensure that after the event is over that all the details collected is completely updated on the CRM. Along with contact details, the gathered feedback needs to be available in CRM as well.
Follow up soon
It is possible to continue the information collection process after the event is over. For instance, send a note through email displaying your gratitude to them for attending the event. One can also ask a series of more questions to bring improvement in it and also planning it in a better manner.
A CRM is a great tool when used efficiently. So, choose such a software that is able to meet all your business requirements.