More clients are currently demanding authenticity and also transparency in the firms they purchase products and services from. It is believed that social capital is an essential resource that proves helpful for the businesses successfully meet these demands. It is important for developing and also maintenance of trust for creating longterm ties and also sustainable business in firms and enterprises.
What if you do not strengthen social capital?
Although, social networking has been present for quite some time now, varied businesses have not displayed interest for integrating their business and day to day activities. Market experts are of the opinion that it is the recent in a line of the new technology that has been altering the business landscape and this is what social media has been indulging in. In the current age, it is the social web is considered as the most effective way of carrying out communication. If a firm does not allow social networking, then you are still functioning like an organization which kicked off operations around 30 years back. Is this where you want company to be in the present tough business world?
Is it possible too bag benefits from the current generation’s social capital?
The current generation has social capital along with the potential to maintain ties by staying in touch. It is at the top of their list of what is considered as essential to them. Social networking platforms such as Facebook, Twitter, LinkedIn, Pinterest are pushing the growth of social capital in the times of changing business atmosphere.
Experts are of the opinion that the alignment of these skills with a meaningful firm will help in attaining desired results.
Now, take a look at the different steps that will prove helpful in improving social capital in an organization
- Take a close look at your CRM
Your system may appear fine. It may review the client contacts; follow ups through calls, mailings and email but not through the social media such as Facebook, Twitter and LinkedIn. Although, you are spending a considerable amount on maintaining contacts with clients but at the same time, missing out on the most important one. Hence, it is time to introduce change.
- Reviewing the contemporary ways to bring improvement in CRM
Attain as much knowledge possible about social networking and why people prefer to use it. About one third of firms across the globe have banned the usage of social networking websites in workplace, forcing the current generation to access it from their smartphones. If your top management believes that it is a waste of time, it needs to understand the benefits of using it. You and your company must look at different ways to find out how social networking functions faster and also a affordable option for CRM.
- Understanding which clients and employees are using social media in their regular activities
Visit their profiles on different social networking websites and find more information about them, their nature of business and also who are they linked to. Greater the understanding, the trust will also enhance considerably.
Experts are of the opinion that social networking platforms helps in successfully changing the way maintain relations apart from being essential for carrying out business.
- Hire young personnel for managing social network
To get started with this initiative, it is essential to bring on board someone who enjoys ample knowledge about social networking platforms. Offer training if necessary as it will help connect social networking to your firm’s purpose along with reinforcing its relevance for maintaining stronghold in business. Set rules that is able to fit into the company’s culture and also adjust with the changes. The current generation understands the different facets of social networking successfully and also enjoy making it work in favour of your firm as they love technology.
Lastly, as the concept of workplace is fast undergoing changes with the evolving technology. It is time companies make use of the skills that will boost growth and productivity at workplace.