A little over 10 years has gone by, and the CRM industry is on the verge of witnessing a major shift. Nowadays, the big question which has come up is why are not firms not been able to function with the same data driven intelligence.
So, how can we change that approach –
All businesses have data, it is time to utilize it efficiently
It is high time that to create a clear picture of how businesses function based on data. In fact, this is considered as the next disruptive shift for the CRM industry. Although, it is difficult, but we must be able to accurately predict the winning outcomes is important. If your competition is successfully able to find ways to raise their win rates, you must be able to keep up to maintain the competition level.
How the shift can occur
The next generation CRM should cover everything possible about the potential clients and existing customers. It should be able to successfully keep a close tab of the website updates, public filings, updates on social network, job openings and also new hires. This data could be of great use for closing deals. Simply adding multiple extra fields to a contact record won’t be of much help. In fact, extraction of insight should be objective. At any given time, every CRM tool should be able to offer information about lead conversion and which ones are going to have the strongest revenue effect.
Which is more relevant – automation or intelligence?
It has been found that sales and marketing automation have been to successfully structure the sales funnel and capturing details. But when it comes to changing that information into insight, it comes to the forefront that can be helpful in turning those details into insight.
It will also permit the firms to make a quick transition, without impacting the present workflows. It also allows you to select the best service provider which best suits your need. Depending on the business model, the services should be selected.
Selecting the best CRM provider in accordance to your needs will lead to rise in productivity levels dramatically. So, it is very important that such a service provider which offers you option for multiple features apart from giving you scope for customization at the same time.