It has been commonly found that the discussions about CRM mostly stress in regard to the more traditional ‘big businesses’. These discussions hardly focus on how the small businesses can also leverage from this technology and also enhance its ROI. Furthermore, most of the CRM tools have been developed and created for companies, which makes them technologically superior and higher on costs. But when it is utilized in the right way, a CRM tool can actually do wonders for a small and medium enterprise as well.
One of the biggest struggles faced by the small businesses is bringing on board their first 50 customers. As the organization grows the capability to realize who the target audiences are, what they require and also how to bag business gains prominence as well. This is when a CRM tool comes handy for a business. The CRM technology offers the small businesses with a safe and secure place to store their details, offer a full view of the clients and their requirements. This will lead to appropriate communication with the right clients, boost customer loyalty significantly and also strengthen sales figure.
Now, let us take a close look at few of the benefits of using a CRM tool for the small businesses –
- Help get organized
With the growth of a business, the customer data will also grow and hence the team should know how to manage it successfully. In place of focusing on varied lists and spreadsheets, a CRM will maintain all the customer details in just one single platform. So, mistakes such as missing files and unnecessary repletion can be avoided can be avoided easily.
- CRM helps relieve pressure
It is practically not possible to remember every contact information about a lead. Just bring on board a CRM tool, it helps you stress on more important issues as well.
- CRM will help nurture clients
Every business is built around the strong customer ties. If you are not able to call or any follow ups, then the future of your business can be bleak. A CRM tool will prove helpful in remembering the essential details; solve the problems quickly apart from helping in offering great service.
It will also help in streamlining of the sales process. You will also get a clear picture where each and every lead stands so that the efforts can be concentrated in the specific manner until the deal gets closed.
- Maintaining safety
A CRM tool will ensure that all the data is safe and you don’t have to worry about data theft which is a common practice among the sales rep.
- CRM automates
Do you mistakenly send the same mails again and again to the customers? Using a CRM will help automate the task reminders and emails easily. A CRM will help in the successful nurturing of leads, welcoming the new customers, adding value via the automated training and also managing the team efficiently.
- One list
A CRM will prove helpful in scrapping the paper system and will help develop a shared to-do list which will help ensure that every team member is aligned. The dashboard will offer a quick view of who is concentrating on which client and what requires urgent attention.
- Accessing reports quickly
In today’s tough times, every business is looking for instant business reports. Within few clicks , you should be able to create a report which will comprise of all the essential details about a pipeline, prospective leads and also new leads, which will make it easier to take important decisions and also stress on efforts wherever it is required.
Here are list of the questions that will help you understand better if your business requires a CRM tool or not –
1. Are all your client interactions and the details (in the form of forms, documents, letters, emails, etc) stored in one place and can be accessed by everyone in the company?
2. Are you sure that all the leads in the sales pipeline are completely followed up?
3. Have you been able to coordinate the specific marketing initiatives and also the follow up activities in regard to the sales team?
4. Are you in a position to generate correct details on the projections?
5. How successfully are you able to see the sales activity and also the results?
6. Have you been able to correctly locate the different areas of sales process in which most sales get lost?
7. Is the sales rep able to access the client details when they are on the move?
8. How successfully you are able to maintain a count of the lost deals and do you know the reason behind it?
9. Do you enjoy knowledge about all the client service issues every customer had faced?
10. How satisfied are you with the amount of time spent by your sales rep on the administrative works?
As you know all the significant features of a CRM, it is time that more small businesses come forward to readily accept it in its routine activities, which will eventually strengthen its profit ratio.