Every company has its own set of reason for using a CRM and these reasons vary from one organization to the other. This article has focused on just few of the reasons, not all of them. The ultimate target is not to create an exhaustive list but to stress on those points that can create a difference in a business. This article aims to make the business owners realize that every company needs a CRM due to the following reasons –
- Nobody’s memory is perfect
No company works in the best possible manner but then comes a point when it becomes difficult to keep a track all of them and along with the associated tasks and events. Do you aim to limit the business by what details you store in mind? A CRM can store and also manage innumerable customers and also let a computer system handle both the tasks of memory and also recall. It is essential to take complete advantage of technology and also then using it for attaining success in business.
- Decentralized emails
Many business owners are of the opinion that email is the perfect solution for managing all my contacts and conversations. With the growth in the client base, it becomes essential to manage all your contacts efficiently. This is where a CRM comes handy as it puts all the necessary customer details in one central location that can be easily updates and can be viewed at the same time. All the communication can be maintained in one place, so there are no more chances of emails getting lost and can be shared easily as well.
- Requirement of metrics
Are you keeping a count of all the successful projects in the last one week, month or a year? Are you able to offer the conversion ratio and also divulge details about how to reach your clients? Hence, this is the reason why we need metrics for achieving business success and growth at the same time.
Only a CRM is capable to offer you instant metrics on the varied aspects of a business. It also helps in the creation of custom reports for keeping a close track of the metrics and reports in regard to the specific requirements.
- Importance of statuses
Do you when a client wants a quick callback? If you enjoy ample knowledge Ample knowledge about the prospects and customers and also which services they would be interested in, it would be a great way to create a sales strategy for your business. A CRM helps you understand all these statuses in depth. Each time a call, a mail is sent, or contacts that client or potential customer you update your CRM with their present status. No more wasting of time on useless leads, time to focus on the hot leads.
- Relevance of history
Do you keep going back to see the progress made on a particular contact or prospect, the communication stream can be easily tracked by a CRM as it will help in storing all these information in one place. Keeping a close track of the progression made in a specific contact is essential to attain business success on time. It will also help in tapping them in a better way.
- Business growth pushed by competition
Competition always makes a business to make their process, products improve. When an atmosphere of competition, more deals are closed and also lead conversion rate goes up significantly.
- No loss of data
If you have been using notepads, memo books and calendars for monitoring your data, then there are chances that you lose out all this data. Only a web based CRM will help in protection of the data from getting lost or being stolen. It helps you install, manage and also maintain all you data on the server of choice.
- Future forecast
Only a good and efficient CRM will offer a business with a reasonable expectation of the future on the basis of the previous performances and events. When all the history is stored in a CRM (see History is important), it helps you judge when a deal will be closed. It is also possible to view the pipeline of your prospective deals.
- Monitor tasks and events
Only a good CRM will help in keeping track of all tasks and events apart from creating good relations with the right contact or leads. A calendar in a CRM will allow viewing all the tasks and also events apart from the dashboard that will be offering a quick overview of the upcoming tasks as well.
- Being organized
Only a CRM will be able to organize all your details into one system as it will help in the integration of emails, tasks and calendars all at one place. Business organization will attain new meaning with a CRM.
A CRM guarantees that any business irrespective of its domain becomes organized along with consistent improvement.
- Nobody’s memory is perfect
No company works in the best possible manner but then comes a point when it becomes difficult to keep a track all of them and along with the associated tasks and events. Do you aim to limit the business by what details you store in mind? A CRM can store and also manage innumerable customers and also let a computer system handle both the tasks of memory and also recall. It is essential to take complete advantage of technology and also then using it for attaining success in business.
- Decentralized emails
Many business owners are of the opinion that email is the perfect solution for managing all my contacts and conversations. With the growth in the client base, it becomes essential to manage all your contacts efficiently. This is where a CRM comes handy as it puts all the necessary customer details in one central location that can be easily updates and can be viewed at the same time. All the communication can be maintained in one place, so there are no more chances of emails getting lost and can be shared easily as well.
- Requirement of metrics
Are you keeping a count of all the successful projects in the last one week, month or a year? Are you able to offer the conversion ratio and also divulge details about how to reach your clients? Hence, this is the reason why we need metrics for achieving business success and growth at the same time.
Only a CRM is capable to offer you instant metrics on the varied aspects of a business. It also helps in the creation of custom reports for keeping a close track of the metrics and reports in regard to the specific requirements.
- Importance of statuses
Do you when a client wants a quick callback? If you enjoy ample knowledge Ample knowledge about the prospects and customers and also which services they would be interested in, it would be a great way to create a sales strategy for your business. A CRM helps you understand all these statuses in depth. Each time a call, a mail is sent, or contacts that client or potential customer you update your CRM with their present status. No more wasting of time on useless leads, time to focus on the hot leads.
- Relevance of history
Do you keep going back to see the progress made on a particular contact or prospect, the communication stream can be easily tracked by a CRM as it will help in storing all these information in one place. Keeping a close track of the progression made in a specific contact is essential to attain business success on time. It will also help in tapping them in a better way.
- Business growth pushed by competition
Competition always makes a business to make their process, products improve. When an atmosphere of competition, more deals are closed and also lead conversion rate goes up significantly.
- No loss of data
If you have been using notepads, memo books and calendars for monitoring your data, then there are chances that you lose out all this data. Only a web based CRM will help in protection of the data from getting lost or being stolen. It helps you install, manage and also maintain all you data on the server of choice.
- Future forecast
Only a good and efficient CRM will offer a business with a reasonable expectation of the future on the basis of the previous performances and events. When all the history is stored in a CRM (see History is important), it helps you judge when a deal will be closed. It is also possible to view the pipeline of your prospective deals.
- Monitor tasks and events
Only a good CRM will help in keeping track of all tasks and events apart from creating good relations with the right contact or leads. A calendar in a CRM will allow viewing all the tasks and also events apart from the dashboard that will be offering a quick overview of the upcoming tasks as well.
- Being organized
Only a CRM will be able to organize all your details into one system as it will help in the integration of emails, tasks and calendars all at one place. Business organization will attain new meaning with a CRM.
A CRM guarantees that any business irrespective of its domain becomes organized along with consistent improvement.